A curious joint venture formed in 1998 between two of the industry's titans, aimed at publishing each other's games in their respective regions. This was the Japanese side that handled publishing EA's games in the region in addition to certain titles from other publishers. It also developed a PS2 launch game, as well as release two titles exclusively in Japan.
After the conclusion of the joint venture in 2003 due to the merger of Square and Enix, EA purchased Square's ownership of this company and it was renamed Electronic Arts KK.