This is a sub-page of NEO: The World Ends With You.
Early Shop Branding#
Due to how NEO's maps are separated, there are instances of early textures being used outside of the playable area. This usually includes older fake branding similar to the original The World Ends with You before NEO got official permissions to use the real brands.
104 Building#
Textures featuring the old 104 logo can still be found in the assets. Some logos were also blurred between the 2nd and final revisions.
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Early 2 |
Final |
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(Source: dogemperor)
Tower Records Graffiti#
The Graffiti featured near Tower Records used the original Skull icon from The World Ends with You originally before being replaced with NEO's icon.
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Final |
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Tsutaya Q-Front#
The Q-Front building had a few different revisions swapping between different fake brands before Square Enix got the rights to use the real brands.
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Early 2 |
Final |
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(Source: dogemperor)
Shibuya Police Station#
Early texture for the Shibuya Police Station seen in Expressway Underpass that went through some adjustments.
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Early |
Final |
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Shibuya Koban#
Early texture for the Koban found near Scramble Crossing that went through minor adjustments.
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Early |
Final |
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Shibuya Hikarie#
"Shibuya Hikarie" originally had the name "Shibuya Hikarimé" before Square Enix obtained the rights to use the real brand name. The brand posters were also changed a few times, featuring Mus Rattus, Pavo Real, and Pegaso from the original The World Ends with You.
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Early 2 |
Final |
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Many of the surrounding brands also have unused textures that used real brand names before being swapped out with fake ones.
Early 1 |
Early 2 |
Final |
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(Source: dogemperor)
Shibuya Scramble Square#
Minor adjustments to the logo were done.
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Early |
Final |
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(Source: dogemperor)
Tower Records#
Shiba's battle map features an older texture of Tower Records when it used the original fake brand Towa Records.
(Source: dogemperor)
Shibuya Modi#
Early textures use the Cadocity branding from the original The World Ends with You before Square Enix had the rights to use the Modi brand.
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Early |
Final |
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(Source: dogemperor)
PARCO#
A few textures for the PARCO building still uses the MARCO branding from the original The World Ends with You, but these cannot be seen from the playable area.
(Source: dogemperor)
Tokyu Hands#
Tokyu Hands originally used the same branding as The World Ends with You, Shibu Q Heads, before Square Enix got the rights to use real brand name.
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Early |
Final |
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Miyashita Park#
The real Miyashita Park had a "Miyashita Terrace" logo at the front entrance in the original concept art. Although this logo wasn't used in the final design, NEO has an unused texture which shows this original logo but misspelled as "Miyasita Terrace".
(Source: dogemperor)
TWEWY style TIPS screens#
NEO has older "TIPS" screens that are in the style of The World Ends With You: Solo Remix and The World Ends With You: Final Remix. These images show off the game in a very early stage with completely different UI elements. The Japanese versions of these screens also feature different translations and icons.
English |
Japanese |
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Early Tutorial Screenshots#
Early versions of the tutorial screenshots can be found in the final. These showcase some early mechanics and slightly different UI.
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Final |
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Early Social Network Screenshots#
Similar to the tutorial screenshots, there are also a few early images that would have been used in the Social Network menu.
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Final |
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Early Title Screen#
An early Japanese title screen can be found in the assets.
Placeholder Controller Images#
Unused Shop Background#
Shop ID 009 has a placeholder image. This shop does not appear in the game.
(Source: dogemperor)
Early 104 images#
A few images featuring the old "104" logo are leftover in the assets.

Story Images#
Many images that are meant to appear in cutscenes are either early versions of certain puzzles or go completely unused.






Unused Text Stamps#
Two unused stamps for the in-game texting system can be found in the assets. They only have Japanese text linked with them.
Image |
Text |
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(Source: Rea)
Pig Battle Text#
Early versions of the text used for Pig battles can be found in the assets. These early versions are closer in design to the final text used in normal battles.
Early |
Final |
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Pig Mission Icons#
Many placeholder images for missions related to the Pig enemy can be found in the assets, with Mash Up varients of each asset.
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MashUp |
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Early Replay Images#
Early images used for the Replay segment of the game. Some of these can be seen in the Day 101 Replay Test scenario.

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Early |
Final |
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Dummy Tweet Scans#
Textures that were shown when the player activated scan mode. These were original featured in the announcement trailer for the game.
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English |
Japanese |
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Test Remind Images#
Placeholder images that were used for testing the Remind feature. One image references a Remind event in Week 2 Day 4.


Placeholder Tweet NPC#
A black silhouette of Kanon Tachibana was used as a placeholder image for Tweet NPCs.
Placeholder Icons#
Placeholder Enemy icons.







Placeholder Collection icons.
(Source: Rea (Food Icon))
Placeholder icon for Trophies and Social Network.
Early HP UI element.
Placeholder "Spot The Difference" Puzzle#
NEO has an placeholder "Spot The Difference" for Week 3 Day 1. The first image used shows West Exit Bus Terminal in the Unity Editor with placeholder icons in the corners. The second image is where the player would need to select to pass the puzzle.

Early Map Names Graphic#
An early text graphic that lists locations. Likely used for menus and area transitions. This asset graphic was made before Square Enix had the license to use certain location names, so locations like O-EAST is called A-EAST.
(Source: dogemperor)







































































































































