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Concept art for the game, drawn by TJ Frame and Phil Robb. Apparently Command & Conquer: Generals was originally a vastly different game and shared little with the final product. It should be noted that most of the ideas depicted by the concept art below never made it past the concept stage and that they are from very early development stages of the game. On top of that, out of the three originally proposed factions, only one made it to the final game - The USA.
USA#
Concept art for the USA.
China#
Concept art for China. Because China evolved from the Asian Empire (see below) they share the same architectural style in some concept art.
GLA#
Concept art for the GLA.
African Warlords#
Concept art for an outlandish faction, even by C&C standards. They were to be united by a former European general in WW1-era clothes, armed with traditional weapons (such as spears and bows) and WW2-era weapons left from colonial times, riding on wild animals, and even use some creatures made with black market bio-technologies. Placeholder selection images and models for the African Warlords can be found in the prototype. They may've inspired the GLA.
Europa Alliance#
Concept art for a European faction. The concept art below, text and data for a Weapons Factory and a Power Plant found in the prototype are the only evidence of this faction's existence. They were scrapped after a redesign in the game's premise and their vacant spot was replaced by the GLA as development of the game went forward. The Europa Alliance was one of the original factions planned for the game, as evidenced by data leftovers in the GDF files of the prototype and the complete lack of mention of the China and the GLA in the aforementioned files.
Khan/Asian Empire#
Concept art for the Khan or The Asian Empire. Unlike the African Warlords or Europa Alliance, The Asian Empire/The Khan made it past the concept stage and are present in the earliest screenshots. Some of the concept art below is referenced in placeholder models from the prototype. As with the Europa Alliance, The Asian Empire was also one of the original factions planned for the game, as evidenced by data leftovers in the GDF files of the prototype and the complete lack of mention of the China and the GLA in the aforementioned files however unlike the Europa Alliance, the idea of an Asian faction survived into the final game in the form of China. That's why in some old Chinese concept art, they use the same architectural style.
Russia#
While it's far fetched, the possibility that a Russian faction was considered to be added to this game can't be ruled out. A "Spetnaz" unit is mentioned in placeholder selection images in the prototype.
Unknown#
Vague concept art, it's hard to tell for which faction(s) these were designed.
Cover#
Concept art for the game's cover.
