Not to be confused with a similarly-named company, this was a one-off label used for a set of three Xbox/Xbox 360 titles distributed by Burger King: Big Bumpin, PocketBike Racer, and Sneak King. Released on November 19, 2006 and exclusive to the US, the games were offered for $4 each with the purchase of a value meal.
While BK's marketing push ended on Christmas Eve of that year, the games could still be purchased afterward and (presumably to clear out stock faster) had their price dropped to $1.